| SOCIO-ECONOMIC WILL MODEL | ||
|---|---|---|
| STIMULUS | WILLPOWER | EFFECT: SOCIO-ECONOMIC BEHAVIOR |
| 1. BEGIN | Connect...to the point. | 10. HOW |
| Equity=Parity, Fairness=Worth | Connect to fairness/parity. | See fairness/parity. |
| 2. WHEN | Includes: Possibilities. | 11. DOES |
| Time is integral. | Choose the time. | Use time. |
| 3. THAT | Reasons: Find value. | 12. THIS |
| Establish fairness/parity. | Find fairness/parity. | Individual fairness/parity. |
| 4. WHY | Defines: Truth. | 13. BE |
| Similar needs. | Perceive similarity. | Define fair shares. |
| 5. AND | Apply: Acts. | 14. IF |
| Includes everything. | Select something. | Something helps. |
| 6. WHO/WHAT | Focuses: Decides wisely. | 15. IS (=) |
| Who/what is helped. | Be fair. | Insure fairness/parity. |
| 7. FIND (XOR) | Relevant: Accepts sense. | 16. WHERE |
| Find real fairness/parity. | Accept fairness/parity. | Claim fairness/parity. |
| 8. WHICH | Rational: See reality. | 17. ANY |
| Fairness/parity is natural. | See real fairness/parity. | Specific fairness/parity. |
| 9. GOAL | Solidifies: Solid base. | 18. GAIN |
| Aim for fairness/parity. | Create fairness/parity. | Gain fairness/parity. |