12. Verify. This Mind model, like the Will model, describes the sales process, yet also describes the process of 'buying' a thing, idea, opinion, philosophy, or attitude. Cash may not be involved.      Enjoyment of ownership is a goal. Willpower forces enjoyment of a bias. If the bias is perceived, Willpower uses the Mind to rethink the process. Is the insight reasonable? What has been excluded or included? The Mind uses Proof to determine an actual need.      Jumping to conclusions about what should be verified promises disappointing ownership.

12. VERIFY

Joy.

Contract: Bind. [Jump to conclusion]

THE MIND MODEL
PROOF	STIMULUS	DECISION	EFFECT
ENCODES	1. Need	7. Specify	13. Install
See relationship	Have needs.	Affirm benefits.	Install help.
INFERS	2. Desire	8. Meaning	14. Performance
Prefer meaniing.	Want benefits	Affirm value.	Realize potentials.
MAPS	3. Objective	9. Terms	15. Test
Build structure.	Benefits address needs.	Value beneficial terms.	Benefits satisfied?
APPLY	4. Assets	10. Close	16. Possess
Validate.	See needs as assets.	Consummate agreement.	Take possession.
PROVES	5. Evaluate	11. Prepare	17. Operate
Give credit.	Asset's potentials.	Arrange use.	Use.
RESOLVES	6. Qualify	12. Verify	18. Own
Choose wisely.	Potential benefits.	Verify that needs are met.	Enjoy.

Last link here is the concern of the next model.