12. Verify. This model describes the sales process, but actually describes the process of 'buying' a thing, idea, opinion, philosophy, or attitude. Cash may not be involved.      Biased needs use Willpower to force enjoyment of the bias.      Actual needs also use Willpower to force enjoyment, but if a bias is perceived, the Mind is used to rethink the process. Is the insight reasonable? What's the real need? What's been excluded, been included?      Jump to conclusion promises disappointment.

12. VERIFY

Joy.

Contract: Bind. [Jump to conclusion]

THE WILL MODEL
STIMULUS	WILLPOWER	EFFECT: VERIFYING BEHAVIOR
1. Need	Connects...to the point.	10. Close
Have needs.	Need agreement.	Consummate agreement.
2. Desire	Includes: Possibilities.	11. Preparation
Want benefits.	Benefits possible.	Arrange use.
3. Objective	Reasons: Finds value.	12. Verify
Benefits address needs.	Needs are met.	Verify that needs are met.
4. Assets	Defines: Truth.	13. Install
See needs as assets.	Assets help.	Install help.
5. Evaluate	Apply: Acts.	14. Performance
Asset's potentials.	Apply potentials.	Realize potentials.
6. Qualify	Focuses: Decides wisely.	15. Test
Potential benefits.	Focus on benefits.	Benefits satisfied?
7. Specify	Relevant: Accepts sense.	16. Possess
Benefits affirmed.	Affirm possession.	Take possession.
8. Meaning	Rational: Sees reality.	17. Operate
Affirm value.	Evaluate beneficial use.	Use.
9. Terms	Solidifies: Solid base.	18. Own
Value beneficial terms.	Terms of enjoyment.	Enjoy.

Last link here is the concern of the next model.