To Contents. 15. Importance. Objectively prioritizing importance is a mapping process that .
extends the existing opportunity or provides the ability to create a new opportunity.
     This Importance Model is for business only if its benefit is measured by numbers. Numbers are concrete and easier to measure and calculate, but the true benefit may be social, sometimes measured by the abstract concept of 'overall good'.
     Narrowly defined importance has narrow priorities.
     Patience is a virtue that allows time to disclose the benefit, since false indentification distorts both concrete and abstract measures.
15. IMPORTANCE
Patience
Coordinate: Priority.
[False identification]
THE MIND MODEL
PROOF STIMULUS DECISION EFFECT
 Revenue (Loss) = 1. Capital Investment 7. Promotion Expense 13. Collection
Secure true benefits. Costs and Expenses. Cash and Receivables.
ENCODES: See relationship Current basis of venture. Establish market position. Record collections.
Cost of product = 2. Material Costs 8. Manufacturing Costs 14. Distribution Costs
Cost of product or service. Wages and supplies. Applies to delivery.
INFERS: Prefer meaning. Material basis of product. Make product, do service. Distribution channels.
Overhead Expense = 3. Organization Expense 9. Engineering Expense 15. Management Expense
Build resources. Salaries, materials, and supplies. Salary and Expenses.
MAPS: Build structure. Determine objectives. Make efficient. Establish priorities.
Cash Equivalent = 4. Depreciation 10. Liabilities 16. Gross Income (Loss)
Credit on property. Unrecoverable Costs. Before Operating Costs.
APPLY: Validate. Perceive resource value. Secure means. Working income.
Execution Costs = 5. Research Costs 11. Executive Costs 17. Operating Costs
Salary and expenses. Salary and expenses. Interest, Licenses, and Taxes.
PROVES: Give credit. Improve products and services. Arrange. Solve situations.
Cash Required = 6. Marketing Expense 12. Sales Expense 18. Net Income (Loss)
Salaries, expenses, and fees. Salary and expenses. Potential opportunity.
RESOLVES: Choose wisely. Market requirements. Secure value for value. Create potential.
Last link here is the concern of the next model.