15. Importance. It is important to focus on extending the existing opportunity, or have the ability to create a new opportunity.      This Importance Model is for business only if its benefit is measured by numbers. Numbers are concrete and easier to measure and calculate, but the real benefit can be social, measured by the abstract concept of 'overall good'.      Narrowly defined importance has narrow priorities.      Patience is a virtue that allows time to disclose the benefit, since false indentification distorts both concrete and abstract measures.

15. IMPORTANCE

Patience.

Coordinate: Priority. [False identification]

THE WILL MODEL
STIMULUS	WILLPOWER	EFFECT: IMPORTANT BEHAVIOR
1. Capital Investment	= Cost of Venture	10. Liabilities(Nonproductive)
Secure true benefits.	Connects...to the point.	Unrecoverable obligations.
Current basis of venture.	Know current position.	Unrecoverable Costs.
2. Material Costs	= Execution Costs	11. Executive Costs
Cost of product or service.	Includes: Possibilities.	Salary and expenses.
Material basis of product.	Choose product/methods.	Arrange.
3. Organization Expense	= Essential Expenses	12. Sales Expense
Build resources.	Reasons: Finds value	Salary and expenses.
Determine objectives.	Objective value.	Secure value for value
4. Depreciation	= Assets	13. Collection
Credit on property.	Defines: Truth	Cash and receivables.
Perceive resource value.	Asset condition.	Record collections.
5. Research Costs	= Application Costs	14. Distribution Costs
Salary and expenses.	Apply: Acts	Applies to delivery.
Improve products and services.	Product/service application.	Distribution channels.
6. Marketing Expense	= Focus Expenses	15. Management Expense
Salaries, expenses, and fees.	Focuses: Decides wisely	Salary and expenses.
Market requirements.	Focus on priorities.	Establish priorities.
7. Promotion Expense	= Acceptable Income	16. Gross Income (Loss)
Costs and expenses.	Relevant: Accepts sense	Collection less Liabilities.
Establish market position.	Make working income.	Working income (Loss)
8. Manufacturing Costs	= Essential Costs	17. Operating Costs
Wages and supplies.	Rational: Sees reality.	Interest, licenses, and taxes.
Make product, do service.	Make venture work.	Solve situations.
9. Engineering Expenses	= Real Income	18. Net Income (Loss)
Salaries, materials, and supplies.	Solidifies: Solid base	Potential opportunity.
Make efficient.	Efficient potential.	Create potential.

Last link here is the concern of the next model.