| THE WILL MODEL |
| STIMULUS |
WILLPOWER |
EFFECT: COMMUNICATING BEHAVIOR |
| 1. Will |
Connects...to the point. |
10. Means |
| Extends value. |
Evaluates the mediums. |
Uses a medium. |
| Generalize |
Disconnects. |
Invalid conjugation |
| 2. Extend |
Includes: Possibilities. |
11. Transmit |
| Chooses to communicate. |
Composes the message. |
Message is sent. |
| Personalize |
Excludes |
False credit |
| 3. Inception |
Reasons: Finds value. |
12. Correspond |
| Selects reliable information. |
Informs respondent. |
Has respondent. |
| False evidence |
Mindless |
Jump to conclusion |
| 4. Intent |
Defines: Truth. |
13. Form |
| Relies on intent. |
Expresses intent. |
Respondent perceives intent. |
| False comparison |
Impulsive |
False cause |
| 5. Define |
Apply: Acts. |
14. Connect |
| Intent defines message. |
Message applies content. |
Content connects. |
| Emotional reasoning |
Compulsive |
Wishful thinking |
| 6. Content |
Focuses: Decides wisely. |
15. Function |
| Message decides terms. |
Terms transmit meaning. |
Meaning is received. |
| Blind acceptance |
Deluded |
False identification |
| 7. Precept |
Relevant: Accepts sense. |
16. Correlate |
| Terms determine language. |
Acceptable language. |
Acceptable medium. |
| False relationship |
Irrelevant |
False context |
| 8. Concept |
Rational: See reality. |
17. Congruence |
| Language expresses concept. |
Concept fits medium. |
Agreeable message. |
| Preconceive |
Hysterical |
Denial |
| 9. Message |
Solidifies: Solid base. |
18. Equity |
| Concept is transmitted. |
Transmit facts. |
Equal contexts. |
| False construction |
Baseless |
Prejudice |