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1. GENERALIZE - Superstitious - One insight is all awareness. - NOT insight into an ideal. 1. Overconfidence effect - False optimism. 2. Paradox of choice - Despite many options, choice is based on a single factor. 3. Induction - A not necessarily B. False conclusions. 4. Envy - "The grass is greener elsewhere." 2. PERSONALIZE - Afraid - Claims true awareness. - NOT ideal is part of a whole. 1. Social proof - The herd instinct. 2. Incentive super-response - Unforeseen consequences of action. 3. Loss aversion - Avoiding loss, perhaps not seeing gain. 4. Winner's curse - Over inflated egos. 5. Self-serving bias - Personalization. 6. Hedonic treadmill - Change without wisdom. 7. Self-selection bias - Ignoring otherness. 8. Not-invented-here syndrome - Discounting elsewhere. 9. Personification - "It could be me!" 10.Procrastination - Avoiding using energy for work or thought. 3. FALSE EVIDENCE - Selfish - Uses false perceptions. - NOT the part that helps. 1. Clustering illusion - See meaning in random shapes. 2. Confirmation bias - False evidence used to prove beliefs. 3. Regression to mean - Devaluing natural fluctuations. 4. Scarcity error - Giving value because of scarcity. 5. Law of small numbers - Small samples rated too high. 6. False consensus effect - Everyone thinks they're in the majority. 7. Falsification of history - False memories re-construct the past. 8. In-group, out-group bias - Self-identity from being included or excluded. 4. FALSE COMPARISON - Deluded - Misinterprets behavior. - NOT how much it helps. 1. Contrast effect - False comparison to a contrived measure. 2. Cognitive dissonance - Unavailable=undesirable, and vice versa. 3. Primacy and recency effects - First and last count most! (Consider everything.) 5. EMOTIONAL REASONING - Ignorant - Considers only effects. - NOT what is helped. 1. Survivorship bias - Over-estimate possibility of success. 2. Control illusion - Personally valuing impersonal coincidences. 3. Neglect of probability - Rating possibility over probability. 4. Forecast illusion - Ignoring the random walk. 5. Action bias - "Do something, even if it's wrong." 6. Simple logic - Ignoring important parameters. 7. Inability to close doors - Keeping all options, real or not. 8. Zeigarnik effect - No action or a detailed plan of action is burdensome. 6. BLIND ACCEPTANCE - Naive - Considers only causes. - NOT realize what helps. 1. The anchor - Recent experience affects actions disproportionately. 2. Alternative paths - Ignoring the 'tree to leaf' example. 3. Ambiguity aversion - Equating risk to uncertainty. 4. Default effect - Avoiding choice. 5. House money effect - Money source affects actions. 6. Strategic misrepresentation - Lies sometimes necessary. 7. FALSE RELATIONSHIP - Complies - Related to wrong behavior. - NOT relate to help. 1. Reciprocity - Return favor, which might be retaliation. 2. Liking bias - Coincidence valued over understanding. 3. Groupthink - Go along with crowd or 'strong' (mentally ill) leader. 4. Contagion bias - Tainted by association. 5. Fear of regret - Passive didn't, or passive did. 6. Will Rogers phenomenon - Manipulating numbers to look good. 8. PRE-CONCEPTION - Opinionated - Rigid ideas limit learning. - NOT learn how to help. 1. Authority bias - Giving authority too much credit. 2. Framing - Consider the setting and the source. 3. Expectations - Expectations can be push or pull, up or down. 4. Alternative blindness - Ignoring alternatives. 5. Illusion of attention - Focus limits awareness of unexpected events. 9. FALSE CONSTRUCTION - Dishonest - Weak cause and effect. - NOT submit to help. 1. Social loafing - Dilution of responsibility. 2. Omission bias - Passive results are more acceptable than active results. 3. Sleeper effect - Source forgotten before message. 10.INVALID CONJUGATION - Obsessive - Connects to wrong stimuli. - NOT connect with the idea. 1. Coincidence - Valuing circumstance over probability. 2. Conjunction fallacy - Invalid conjunctions. 3. Affect heuristic - Mental shortcuts are instinctual. 4. Social comparison bias - Kill potential rivals. 5. Deformation professionale - A hammer only sees nails. 11.FALSE CREDIT - Deception - Credits wrong behavior. - NOT behavior enables. 1. Hindsight bias - Rationalization. 2. Introspection illusion - Own beliefs are superior. 3. Domain dependence - Terms don't translate: context matters. 4. Illusion of skill - Skill, talent, and luck not credited properly. 5. Intention-to-treat error - Manipulated , non-inclusive behavior. 12.JUMP TO CONCLUSION - Disconnect - Discredits relationships. - NOT value is specific. 1. Exponential growth - Rate misunderstod and effects under-estimated. 2. Hyperbolic discounting - Values proximity and ownership. 3. The Black Swan - Unexpected events assumed rational. 13.FALSE CAUSE - Irrational - Perceives the wrong cause. - NOT specific help. 1. Availability bias - Using a familiar method or reference. 2. Endowment effect - Ownership over-valued. 3. Fundamental attribution error - Simplifying or misconstruing causes. 4. False cause - Correlation is not causality. 5. Halo effect - A quality leads to unwarranted conclusions. 6. 'Because' justification - "Because' seems to be a reason, even when it isn't. 7. Effort justification - Valuing the effort,not the fact itself. 8. Salience effect - A prominent feature could be a false cause. 14.WISHFUL THINKING - Gullible - Imaginary effects. - NOT specific meaning. 1. Twaddle tendency - "Fool walketh down the road and sayeth it." 2. Forer effect - Select beneficial, ignore detrimental reasons. 3. Planning fallacy - Overrate positive, underrate negative. 4. News illusion - Treasuring the superficial. 15.FALSE IDENTIFICATION - Blind - Wrong cause and effect. - NOT arrange help. 1. Physical illusion - Misconstrue physical presence. 2. Outcome bias - Valuing meaningless results. 3. Association bias - Unrelated events and consequences. 4. Beginner's luck - Naivete is over-valued. 5. Motivation crowding - Selecting a false motivation. 6. Fallacy of single cause - Blind to cause, blind to effect. 16.FALSE CONTENT - Separate - Ignore real relationships. - NOT accept help. 1. Authoritative prattle - Crediting authoritative prattle. 2. Story bias - Creating a false context. 3. Base rate neglect - Neglecting natural distribution--the bell curve. 4. Gambler's fallacy - Random walk replaced by blind optimism. 5. Averages discounted - Averages discounted or ignored. 6. Feature-positive effect - Seeing only the positive--lack of awareness profound. 17.DENIAL - Arrogant - Denies choice. - NOT help. 1. Sunk cost fallacy - Persisting with irretrievable losses. (Using purchased tickets). 2. Decision fatigue - Decisions and thinking are tiring, plus other depletions. 3. Information bias - More is not better. 4. Neomania - New not necessarily better. 5. Overthinking - Continued thinking when instinct was right. 6. Cherry picking - Misrepresents reality. 18.PREJUDICE - Unconscious - Unconscious of reality. - NOT profit from choice. 1. Chauffeur knowledge - Knowing how, not why or what. 2. Volunteer's folly - Lacking justification. |